PROJECT
CLAYMAN LTD. APPAREL
Working with the lead singer of the band ‘In Flames’ and the art director of Clayman – we developed a brand and online store for Clayman Ltd. Apparel. Social media carried the weight of our brand awareness – promos, contests, fan reaction posts, until the site was launched and apparel arrived to us in Canada to ship internationally. The original 2015 – 2019 website featured the Clayman Ltd. Apparel shop, videos of the t-shirt illustrations, on-tour photos and the ‘what’s next’ for the clothing line with Instagram and Facebook feeds. Today we still maintain the brand through social media and sell the apparel through Bravado – a global retailer in Europe that specializes in selling merchandize and shipping internationally.
CLIENT
Andres Friden – In Flames, Swedan
Mark Kowalchuk – Brand Director
CHALLENGES
- Creating all product visuals in photoshop with no merchandise in-house for photography
- Conveying the client’s SHOP vision in a clean and simple way
- Educating consumers on the quality, fit and shipping costs of the products
- Hierarchy of Brand Needs vs. Consumer Needs – value + trust
DELIVERABLES
Branding, UI/UX, Website, Mobile Site, Campaigns – newsletter, social media
Illustrations by Mark Kowalchuk
TYPOGRAPHY
We’ve chosen BenchNine 700 as the leading headline typeface. It’s condensed appearance is used frequently across all applications maintaining the edgy and strong identity of Clayman Ltd. Apparel.
COLOURS
There is no better way to achieve proper contrast than using solid black on clear white or vise versa. The Ruby colour connects the menu’s hover states and CTAs ‘ADD TO CART’, ‘CHECKOUT’ and ‘READ MORE’ while the shades of grey soften where needed. The UI now appears clean and organized with all the elements working together.
UI/UX
Prioritized the features that would best address the needs of the users throughout the website.
- Clear Product Organization
- Product Search
- Helpful Product Suggestions
- Customer Brand Relationship
- Detailed Product Information
- Product Reviews
- Efficient Checkout Process
Mobile User Experience Prototyping
Blog Post
Product Quickview
Landing Page Hero Slider
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