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Honda CBR500R Campaign 2016


The original photo was taken on the Honda photoshoot in 2015. I was tasked with narrowing down possible photo selection for the key creative for the campaign and then required to submit options for the campaign.

Key Creative Photo Process: Dramatize background with gradients, curves and a filter. Reapply rider in full colour according to brand specifications – colours & features – add highlights, shine on plastic, sunlight and enhanced accents. Clean up unnecessary shadows and distracting details. Add headlights – POWER ON! and blacken the front rims as they were distracting. Add the branding details and send for review.

I created the imagery and the main ad for the CBR500R campaign. This imagery/ look-and-feel was reflected in other assets.


clearmotive marketing group
Creative Director – Chad Kroeker
My Role: Winning Concept, Poster and Ad Design, Production – print and web


+ Art Direction

+ Advanced Photoshop Techniques

+ Graphic Design



  • Turning a daytime photograph into a dramatic sunset ride 

  • Advanced Photoshop Techniques to repaint the motorcycle and add details from that model’s specifications and add scenery from other photos from the photoshoot

  • Being the only female designer



Print Ads, Web Ads for media buy 2016

 Newspaper Ad – Banner

Magazine Ad – Halfpage

Campaign Poster

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