PROJECT
Honda CBR500R Campaign 2016
The original photo was taken on the Honda photoshoot in 2015. I was tasked with narrowing down possible photo selection for the key creative for the campaign and then required to submit options for the campaign.
Key Creative Photo Process: Dramatize background with gradients, curves and a filter. Reapply rider in full colour according to brand specifications – colours & features – add highlights, shine on plastic, sunlight and enhanced accents. Clean up unnecessary shadows and distracting details. Add headlights – POWER ON! and blacken the front rims as they were distracting. Add the branding details and send for review.
I created the imagery and the main ad for the CBR500R campaign. This imagery/ look-and-feel was reflected in other assets.
CLIENT
clearmotive marketing group
Creative Director – Chad Kroeker
My Role: Winning Concept, Poster and Ad Design, Production – print and web
SKILLS
+ Art Direction
+ Advanced Photoshop Techniques
+ Graphic Design
CHALLENGES
- Turning a daytime photograph into a dramatic sunset ride
- Advanced Photoshop Techniques to repaint the motorcycle and add details from that model’s specifications and add scenery from other photos from the photoshoot
- Being the only female designer
DELIVERABLES
Print Ads, Web Ads for media buy 2016
Newspaper Ad – Banner
Magazine Ad – Halfpage
Campaign Poster
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