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BrandingGraphic DesignIllustration


Outdoor adventure company in Thunder Bay, Ontario. Offering hiking, climbing and fishing tours at ‘The Sleeping Giant’. This film production company offers more than just a day in the sun. The branding had to fulfil large scale applications such as vehicle decals, to creative illustrative t-shirts, be segmented for animated elements and furthered for digital assets for social media.
CHALLENGES: • to convince the client that they also needed a symbol since they wanted their logo to function in so many ways


Chris Lee


+ Branding
+ Illustration
+ Social Media