Through the agency Harkus I developed the look and feel of the identity as well as all of the assets reflecting on the brief. The bonsai tree is the campaign symbolism and secondary brand element. It can symbolically represent Avira as the culmination of Jayman’s dedication 30 + years of building expertise much in the same way a fine bonsai tree is the culmination of it’s owners time, passion and devotion. As the current symbol for Dundee’s EvansRidge is a tree it also ties in with the developers campaign while catering to the market in an even more effective way.