"Heartland Coatings Ltd. - your Local Fort Saskatchewan coating company, they are the one stop source for all your abrasive blasting and industrial coatings needs – offering complete Industrial and Commercial services. Their highest objective is to fulfill commitments while building long-lasting relationships with customers. They deliver the highest level of excellence and value, exceeding customer expectations and satisfaction by providing quality services, adhering to the highest safety standards, and delivering customized personal attention."
 
The visual identity needed to not only convey strength and quality but also speak to the 'layers or coatings' of paint - the service they provide. Fort Saskatchewan is referred to as 'The Heartland' of Alberta but instead of incorporating that symbol I thought that the oil/ pipeline industry would respond better to a substantial logotype that reflected their company values.
 
CHALLENGES:
• obvious logotypes
• conveying services not confusing them with the industry
• reflecting quality and workmanship through brand