Honda CBR500R Campaign
Photoshop Process: original photos taken by Honda photographer – review possible photo options and communicate with creative director – create concepts.
Dramatize background with gradients, curves and a filter. Reapply rider in full colour according to brand specifications – colours & features – add highlights, shine on plastic, sunlight and enhanced accents. Clean up unnecessary shadows and distracting details. Add headlights – POWER ON! and blacken the front rims as they were distracting. Add the branding details and send for review.
I created the imagery and the main ad for the CBR500R campaign. This imagery/ look-and-feel was reflected in other assets produced by the design studio.