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Digital ProductsPrint Design

Honda CBR500R Campaign

Photoshop Process: original photos taken by Honda photographer – review possible photo options and communicate with creative director – create concepts.
Dramatize background with gradients, curves and a filter. Reapply rider in full colour according to brand specifications – colours & features – add highlights, shine on plastic, sunlight and enhanced accents. Clean up unnecessary shadows and distracting details. Add headlights – POWER ON! and blacken the front rims as they were distracting. Add the branding details and send for review.

I created the imagery and the main ad for the CBR500R campaign. This imagery/ look-and-feel was reflected in other assets produced by the design studio.

clearmotive marketing group
Art Director – Chad Kroeker
Concepts, Design, Production – Nicole Kowalchuk
Honda Canada MC/PE


+ Art Direction
+ Advanced Photoshop Techniques